Personal Travel within UK presents enormous dilemmas, including:

• How do we reduce the impact of private car use without first providing acceptable and viable alternatives?
• Should these alternatives be based solely on creating a modal switch to an ‘integrated’ public transport system or should there be a mix of solutions, involving introduction of new technology into car design?
• Who should lead the transition? Is it in the interests of car manufactures to ‘lead’ or ‘follow’ the market?

Click here to read the recommendations on personal transport from the ‘It’s your choice!’ report.